Marketing Assistant


Reporting to the Marketing Manager, the Marketing Assistant role encompasses 3 core responsibilities, along with other functions as may be required to ensure that key performance indicators for the business are achieved:

  1. Work with Marketing Manager to execute marketing campaigns
    based on the company marketing plan
  2. Prepare, publish results-oriented content and monitor social channels
  3. Manage the good natured® online presence, publish and measure results-oriented content to promote awareness and conversion

You’ll be responsible for the organizing and execution of marketing materials and our websites, including external sales channels, events and database marketing on time and on budget. You’re someone with crazy good organizational skills and have a strong grasp of online, social media, email marketing and associated programs, like WordPress.


Key Responsibilities:


Execute marketing campaigns:

  • Set up databases, create lists, research markets, products and competitors as required to ensure proper campaign execution
  • Produce marketing collateral, publish content and distribute materials across communications channels for all campaigns
  • Organize, produce and coordinate event and trade show materials
  • Support the Marketing Manager in the preparation and maintenance of marketing calendars as required
Social channels:

  • Develop and execute social and online content and advertising as required by the marketing plan, ensuring all activities are appropriate according to our brand standards
  • Maintain and update news section of company website, including seeking opportunities to share content through social channels and online networks
  • Take an agile, “test and measure” approach to continually improve results and provide regular KPI updates to the team
  • Commit to same-workday response rate for all social network inquiries and engagements
Manage good natured® online presence:

  • Manage the content, consistency and accuracy of all
    company-owned online touch points
  • Develop and execute online awareness building programs utilizing a range of techniques including paid search, ads, SEO and links
  • Build and improve e-commerce listings on relevant external sites, including Amazon, to drive awareness, deliver revenue and ensure strong compliance with good natured® brand standards
  • Act as main point of contact for partners (including Ex-Tech, LINDAR, Ingram and any other such partners that may come on board) to organize and provide content to maintain accurate and appropriate good natured® content on their sites
  • Track results and provide regular KPI updates to the team
  • Ensure brand standards are maintained on all online platforms
 Provide support to the business as required:

  • Evaluate customer research, market conditions and competitor data, attend events, organize product samples and/or collateral for our collective marketing goals. We’re a small, growing business, so we all pitch in to do some of the dirty work.



Clever – you know how to problem solve and make things happen – even when you don’t have all the answers. Your drive and go-get-em attitude means you’re the one who gets things done and gets results without a lot of instructions.


Service-oriented – you understand the importance of engagement, integrity and unwavering focus on customers to drive lifetime value and brand reputation.


Leadership potential – you’re a self-starter who comes with your own batteries to work independently, identify opportunities for improvement and recommend solutions. You’re motivated to grow businesses and take on roles with more responsibility as they grow. Of course, being a leader means you know how to communicate effectively with others and convey enthusiasm.


Flexible – things rarely go according to plan. You understand that the ambiguous nature of business means you’ll often be changing priorities and doing things outside your comfort zone. You’re also open to working extended or unusual hours to attend events and chip in as part of the team.


Capable – you’ve got a business or marketing degree and 1 – 3 years of experience in digital/online marketing, B2B business development, consumer goods or some interesting combination of all of the above. You’ll need demonstrable experience managing social programs, developing sites in WordPress and running display and social ad campaigns. Experience in the grocery/food or plastics industry could be an asset, but certainly not essential.


Compensation and Work Hours:

Monthly salary dependent on experience.

Some evening/weekend work and travel may be required to accommodate events.


To Apply:

If this sounds like the job for you, please email your resume and cover letter to by December 14, 2018.