What Does Your Personal Brand Say About You?

What is Your Personal Brand and Reputation?

 

If you were to conduct a Google search on yourself, what would you find? Would the search results accurately represent who you are? Whether or not you know it yet, we all have a personal brand.

To put it simply, your personal brand is who and what you are. It is the combination of skills, experience and personality you promote to the world. It has the power to create an emotional response from people towards you – and in the case of some of the most powerful brands in the world (think Oprah or Barack Obama) –  it has the power to lead to great success.

Now what about your personal reputation? Well, as Jeff Bezos, CEO of Amazon, said it, “Your brand is what people say about you when you’re not in the room”.

Your reputation is how the world collectively perceives you, which can have either a positive and negative effect on your brand.

 

Why is Your Personal Brand Important?

  1. Stand out from your Peers/Competitors– Your personal brand is a great tool to set you apart from those around you. For example, you might be more experienced and educated than the co-worker beside you, yet, if we were to search you both on Google and your co-worker has the greater brand presence; they’re likely going to look better than you. Your personal brand is an opportunity to illustrate your expertise and portray how you are differentiated amongst others.
  2. Establish Trust and Credibility– Successful company brands such as Apple, Google and Coca-Cola know exactly who they are, what they do, and what sets them apart. Your personal brand should do just the same. When your brand is genuine and clear it’s much easier to build credibility from those around you.
  3. Create new Opportunities and Connections– A strong personal brand can open many doors, including: job interviews, career advancement, networking, business partnerships and speaking engagements. Think of your brand as the foundation towards your personal and professional growth. 
  4. Build Confidence- A well-defined personal brand allows you tounderstand your own strengths and weaknesses. This will help provide direction to how you can utilize those strengths and where to share them with others. When you know you have something great to offer, chances are your confidence will skyrocket.

 

How can you influence and enhance your Reputation?

 

Building your brand and reputation positively will be a major contributor towards personal and professional success. Unfortunately, building your personal brand is much more than a simple elevator pitch and developing it will take time. To start off, ask yourself  “What do I want my personal brand to look like?”Take some time to consider the following:

  • What do I represent?
  • How do I present myself to the world?
  • What are my core values?
  • Do my actions reflect my core values?
  • What does my ideal brand look like?

Once you have decided what you want your brand to look like, ensure that you’re taking actions that are in alignment with your brand. Are you presenting yourself with clarity and consistency? Is your brand consistent across LinkedIn, Facebook and relevant platforms? Are you undertaking activities, work engagements or volunteer experiences that are consistent with your personal brand? Remember that your values may change over time as you gain new skills and experiences- and that’s OK. The key takeaway here is to ensure your personal brand remains authentic and true to you. Once you recognize who you are, you’ll be ready to share your brand with the world.

 

Are you looking for help with your personal brand? Our professional coaches are here to help! Drop us a line at info@pivothrservices.ca or 604.916.6199.

 

What Our Clients say about us

“Robin and Mia were both exceptionally professional and responsive and understood our needs. Their work was of great quality. We are a small non-profit organization and we found them very easy and wonderful to work with. Great value and highly recommend.”

~ Joy Masuhara , Co-Chair Women Transforming Cities International Society

“Cindy is a remarkable professional coach, who goes well beyond expectations in supporting her clients’ development. She knows how to ask the right questions and uncover the real and deep issues that contribute to the limitations we put on ourselves. This type of personal exploration is tough work to do alone and remain committed to necessary change. Cindy’s approach and support made this process one of the most impactful experiences of my life, professionally and personally.”

~ Monique Cotton, Firm Administrator, JFK Law Corporation

“As a medium size business with over 100 employees working in very different areas of our operation, Pivot was able to quickly understand our HR needs and offer practical solutions. Robin and the Pivot team worked closely with our Leadership group to implement effective turnkey solutions on time and on budget. We will continue to use Pivot for our ongoing HR needs and would highly recommend their services.”

~ Adam Zubek, General Manager, Point Grey Golf & Country Club

Pivot HR Services provides personalized solutions for our organization’s human resources needs. By engaging their services, we have been able to successfully outsource our HR function, as the Pivot team has demonstrated their ability to understand the HR priorities of our workplace culture and industry.

~ Areef Abraham, Chief Executive Officer Community Power

“Robin developed our employee policy manual with the goal of engaging and retaining our current staff as well as attracting new ones in this highly competitive marketplace. Her in depth knowledge of current legislation and HR policies proved to be of significant benefit. I would highly recommend Robin and the team at Pivot HR Services.”

~ Christopher Soles, President, Nextgen Technologies Ltd.

“Robin has been and continues to be an outstanding resource for our organization to navigate HR issues as we grow. She always approaches problems with professionalism and a keen eye for our best interest. I’d certainly recommend Robin to anyone looking to elevate their HR processes.”

~ Karim Abraham, CEO, Kambo Energy Solutions

“Our firm turned to Robin for advice and guidance at a time when we faced a period of serious difficulty in managing our human resources. She assisted us through the process of putting our relationship with our staff on a stronger, more stable footing and helped us implement a complete overhaul of our human resources policies. We could not be more pleased with the work she has done and continues to do with us.”

~ Robert Janes, QC, Managing Principal JFK Law Corporation

Read more testimonials